A Look Inside Operation ‘Cattitude’

Mars Petcare, the maker of Temptations cat treats, has discovered a unique “treat gap” between cats and dogs. According to the company, dogs receive more treats than their feline counterparts, and they are working to change that. To better understand feline behavior and preferences, Mars launched a unique internal campaign called “Cattitude” to explore the needs of cats and promote more attention to our four-legged feline companions.

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The Cattitude Initiative

The initiative, which started as an internal project within the company, recognizes that cats are often not as pampered as their canine counterparts. While cats are known for their aloofness, many pet owners still don’t realize the importance of treating their cats with the same level of care as dogs. As a result, Mars launched a mission to get its dog-loving employees inside the minds of cats and understand how best to serve them. From executives wearing cat ears in the office to handing out “I Love Cats” stickers, the company aims to shift its focus toward feline care.

The ‘Treat Gap’

Mars discovered a notable discrepancy in the frequency with which cats and dogs receive treats. According to their research, dogs are nearly 32% more likely to receive daily treats compared to cats in households with only dogs or cats. When both pets are present in a household, 38% of owners report that they do not give cats the same amount of treats as they give dogs. The company believes this “treat gap” stems from an underlying assumption that cats don’t require the same level of affection or indulgence as dogs, especially in the form of snacks.

The Cat’s Side of the Story

For many cat owners, the idea of giving their cats more treats might seem redundant. After all, cats are often seen as self-sufficient and picky about their food. But the reality is that cats, just like dogs, enjoy a little extra pampering. As many cat owners will tell you, their feline companions have no trouble asking for what they want, especially when it comes to snacks. Cats, it turns out, may be more vocal than many believe when it comes to expressing their desires, whether it’s snacks or extra attention.

Cats’ Need for More Love and Attention

Although cats may not be as overt in their affection as dogs, they still require emotional attention and love from their owners. Cats don’t always show love by jumping into their owners’ laps, but they communicate their affection in more subtle ways, like rubbing against their owners’ legs, head-butting, or purring when near them. The key takeaway here, according to Mars, is that cats require affection and attention, just like dogs. The “treat gap” is only a symptom of a larger issue: the tendency to underestimate the emotional needs of cats.

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Why It’s Time to Pamper Your Cat Too

While it’s true that cats are more independent than dogs, this doesn’t mean they should be neglected in terms of treats and attention. Mars’ “Cattitude” initiative aims to raise pet owners’ awareness of the importance of providing cats with the same level of care as dogs. With their research focusing on the nutritional and emotional needs of felines, Mars hopes to encourage more cat owners to incorporate treats and snacks into their pets’ daily routine.

Mars Petcare is working to close the “treat gap” by ensuring that cats receive as much love and indulgence as dogs. After all, a happy, pampered cat can be just as much of a companion as any dog (if not more so!) when given the right amount of attention and snacks!